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We also asked KidSuper why it’s hard for brands to include plus-size male models in their shows.
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We’ve seen a similar trajectory take place with plus-size women in fashion, so why haven’t brands committed to the same with plus-size men? Widening the size range of luxury clothing to reflect the bodies of actual people could increase profits for these labels, while also making more relatable what has seemed inaccessible for people of size. Most recently, Zach Mikos has launched his own lifestyle brand, called Meekos, a line of swimwear for guys up to Instagram / photo by Nima Benati Mainstream brands, the big box stores and fast fashion brands take their cues from the consumer more often.Īs Vogue points out, Miko has a waist size of 40-42, which happens to be the average waist size of the American man. How do they know there’s no demand when they’ve not tried? … Luxury is slower to pick up on inclusivity and diversity. In the Vogue Business article, we also hear from plus-size male model Zach Miko, the first plus-size male model to sign with a big-name agency, spearheading IMG’s “Brawn” division, who has worked with recognizable brands like Levi’s, L.L.Bean and Macy’s: Back in 2020, Savage x Fenty introduced (the incredibly handsome) Steven Green in its launch of men’s lingerie, and it was one of the few instances of a plus-sized man featured in any type of campaign. While the industry has seen several plus-size models make names for themselves in women’s fashion, we haven’t seen that same success paralleled in men’s fashion - in campaigns, we rarely see bigger men.